Scaling up India's Ultimate Bollywood Dance Music IP
THE BIG IDEA
To scale up India's definitive Bollywood dance music IP, blending chart-topping music, live entertainment and fan culture into an immersive experience for a new generation of audiences.
WHAT WE MADE HAPPEN
Yellow Dot Media built Bollyboom's digital and audience growth engine through strategic campaigns, influencer activations, artist partnerships, content creation and performance marketing, transforming it into a high-energy entertainment brand with nationwide appeal.
IMPACT AT A GLANCE
- 100M+ digital engagements generated in 6 months
- Built a 360° digital engine driving awareness, discovery & ticket conversions
- 35% higher CTR & 25% uplift in advance bookings through performance marketing
- Marquee artist partnerships across India's leading music talent
- Influencer, content & live-stream strategies that amplified the fan experience
- End-to-end artist management, integrations & entertainment marketing
- Scaled a diverse live IP featuring Seedhe Maut, Kr$na, King, Armaan Malik, Prateek Kuhad, Guru Randhawa & more
Scaling up India's Ultimate Bollywood Dance Music IP
- 100M+ digital engagements generated in 6 months
- Built a 360° digital engine driving awareness, discovery & ticket conversions
- 35% higher CTR & 25% uplift in advance bookings through performance marketing
- Marquee artist partnerships across India's leading music talent
- Influencer, content & live-stream strategies that amplified the fan experience
- End-to-end artist management, integrations & entertainment marketing
- Scaled a diverse live IP featuring Seedhe Maut, Kr$na, King, Armaan Malik, Prateek Kuhad, Guru Randhawa & more