Bringing A Global Music Icon Closer To Thousands Of Indian Fans.
THE BIG IDEA
Akon's India Tour wasn't just a concert series …it was a multi-city entertainment experience designed to create excitement, drive ticket sales and deliver unforgettable fan moments across Mumbai, Delhi and Bengaluru.
WHAT WE MADE HAPPEN
Yellow Dot Media supported the Akon tour across Delhi, Bangalore and Mumbai, through integrated marketing, influencer collaborations, content creation, sponsorship activations and on-ground execution. From building anticipation before the tour to managing audience experiences on event day, we helped amplify every stage of the journey.
IMPACT AT A GLANCE
- Delivered a multi-city tour attended by over 40,000 fans across India.
- Activated 100+ influencers and creators to amplify reach and engagement across key markets.
- Executed an integrated marketing strategy spanning Digital, Radio, Cinema, OOH and on-ground promotions.
- Created high-impact social media campaigns, content assets and audience engagement initiatives.
- Supported artist hospitality, backstage operations and seamless event-day execution.
- Assisted with stage management and technical production coordination across venues.
- Managed online and offline ticketing support to ensure a smooth audience experience.
- Facilitated sponsorship integrations and brand partnerships across tour touchpoints.
- Delivered immersive fan experiences designed to extend the excitement beyond the stage.